SRA AFRIQUE and Nextlane, formerly IMAWEB, have joined hands to host "The Digital Dealership of Tomorrow" conference in Casablanca, Morocco. The collaborative initiative aims to unravel the impact of digitalisation on the Moroccan automotive landscape, responding to consumers' evolving preferences, environmental considerations, and technological advancements in the industry.
Pressing Need for Adaptation: Navigating Changing Dynamics
The automotive industry is compelled to adapt in the face of shifting consumer preferences, environmental consciousness, and rapid technological advancements. The conference, slated for next Thursday, seeks to provide a vital platform for professionals and experts to explore strategies and innovations that will define the future of automotive dealerships in Morocco.
Overview of Digital Revolution: Preparing for Transformation
"The Digital Dealership of Tomorrow" conference endeavours to offer a comprehensive overview of the ongoing digital revolution in the automotive sector. Focused on helping dealerships prepare for this transformative journey, the event will delve into challenges such as adapting to the digital era, integrating technology into traditional operations, and aligning with Morocco's ambitious goal of carbon neutrality by 2050.
Addressing Key Challenges
The conference will tackle a spectrum of challenges, from embracing digital transformation to integrating technology into the conventional automotive dealership model. Moreover, discussions will align with Morocco's commitment to carbon neutrality by addressing sustainable practices in the automotive sector.
Exploring Market Trends
The event will feature discussions on market trends within dealerships, exploring the role of intelligent sales tools and emphasising the importance of personalised customer experiences. Notable speakers, including Souad Maadir Tarmidi (General Manager of SRA AFRIQUE) and Adil Zaidi (President of the Federation of Automobile Dealers), will share insights into navigating the dynamic landscape of the auto industry.
Industry Experts on Board: Insights from Renowned Speakers
Distinguished speakers, such as Philippe Dressy (South Vice President of Nextlane) and Georges-Etienne Andrieu (Director of Used Cars Strategy at Nextlane), will contribute their expertise to the event. Their insights will shed light on current challenges, opportunities, and the future of the automotive industry, especially in Morocco's unique market dynamics.
Integration of Artificial Intelligence (AI): Revolutionizing the Experience
A central theme of the conference revolves around integrating Artificial Intelligence (AI) into the automotive dealership experience. The discussions will explore how AI can revolutionise operations, enhance customer interactions, and open new digital horizons for dealerships in Morocco.
Unveiling Next lane
The conference is set to unveil an integrated ecosystem surrounding the Dealer Management System (DMS), specifically tailored for automotive dealerships. This digital solution, presented through "Nextlane," promises to redefine how dealerships manage their operations. Attendees will witness firsthand how this innovative system can streamline processes, enhance efficiency, and elevate the overall dealership experience.
In conclusion, "The Digital Dealership of Tomorrow" conference stands as a pivotal event in Morocco's auto industry, charting a course toward a digitally empowered, environmentally conscious, and consumer-centric future.
